Discover the new Cinturato

Pirelli launched its new "Cinturato" (Belted Tyre). The tyre that changed the style of travel in Italy and around the world starting in the mid-1950s is brought back in a new version featuring avant-garde technologies, safety and environmental sustainability. Yet again, Pirelli confirms it's growing commitment over the past fifteen years to industrial development and innovation at all of its production facilities in Italy and abroad.

The Cinturato has been presented by Pirelli through a series of events that have been held in Milan: an exhibition at the Triennale, multi-media installations, events open to the public in the city centre and, for trade journalists, road tests on the Pirelli test track at Vizzola.

These initiatives, held with the sponsorship of the Milan City Department of Mobility, Transport and Environment, revive the history of the Cinturato, which became a symbol of Italy on the road during the years of the "economic miracle" and present it in its new, thoroughly updated version. It is a model of avant-garde technological research and focus on the fundamental issues of safety and sustainable mobility.