Advertising

The first Pirelli advertising campaigns went through  two centuries, with contributions of the best designers ever.

At the very beginning of the new century, the company took off; those were, indeed, the years when the long P trademark began to develop, thanks also to Marcello Dudovich,Plinio Codognato and Leonardo Cappiello.

In the years between the wars, the Group communication began spreading all around the world; the trend reached full bloom in the 1950s and 1960s, when the best European designers congregated at Pirelli: Max Huber, Pavel M. Engelmann, Bob Noorda, Albe Steiner, and Raymond Savignac; among the Italian designers, Bruno Munari, Armando Testa, Riccardo Manzi, Giulio Confalonieri, and Pino Tovaglia.

These are also the years of the Pirelli magazine, where articles of Ungaretti, Montale, Sciascia and Eco appeared, accompanied by Renato Guttuso illustrations.

Pirelli, moreover, also started a great cinematographic tradition, to boast in the two most typical channels of corporate communication, documentary and advertising films, which dates back to as early as the Twenties and Thirties.