Pirelli presents 'Technology in Revolution': the latest generation of Run Flat tyres, and the most recent and innovative technological systems developed by Pirelli in increasingly intelligent and interactive tyres. The latter a requirement that is now a 'must' on a global scale for a car world that is paying ever greater attention to the tyre.

In the case of Pirelli, always the absolute protagonist in the tyre and Ultra High Performance (UHP) technological fields, this requirement must marry in with increasingly specialised and higher performing products, so as to satisfy to a growing extent its partnership with the manufacturers of cars that are ever more demanding, faster and technologically advanced. The more extreme the demands of the car, the more Pirelli is rewarded by the vehicle makers and the market. That is confirmed by Pirelli's results in recent years and by continuous records for the Pirelli brand. Confirmation that enthusiasm and excitement, which has always driven the Milan-based tyre manufacturer continue to be valued in the car world.

Pirelli responds to these needs by keeping the tyre at the centre of attention: confirming its faith in the Run Flat; investing in an increasingly close collaboration with the vehicle manufacturers; choosing to place its trust in the 'direct' control of inflation pressure for the product's optimisation.